We are excited to announce that Spark R&D’s Fuse binding has won the ISPO BrandNew Finalist Award for innovation!!! Thank you for all of your votes and comments and support. We couldn’t have done it without you. The sport of splitboarding is growing … and you all are part of the revolution. Be proud.
A little background on the ISPO BrandNew Award:
ISPO (Internationale Fachmesse für Sportartikel und Sportmode) is the 4-Day International Trade Fair for Sports Equipment and Fashion, and has been an annual event for the past 40 years in Munich, Germany. This is where all of the retailers and buyers go to see next year’s products and to decide what to sell in their stores in the next season, setting the trends for the outdoor market. Products and companies awarded the ISPO BrandNew Award are considered THE barometer of future trends in sports. This year there were over 350 applicants for the award.
To enter the competition, the company must be 4 years old or younger. The application process involves a public voting component (the part you are familiar with – thanks for all the votes and great comments!) and then a juried component where a group of 20 international experts test and evaluate the products. There is one overall winner of the entire competition, and then one winner and several finalists in each of 7 categories: Accessories, Eco/Fair Trade, Fitness, Hardware, Sportswear, Style, and Urban Style. Spark R&D won a finalist BrandNew Award in the Hardware Category. We are so stoked!
Where from here?
Will Ritter, the owner of Spark R&D and his wife Becca are headed over to Munich in early February to the ISPO trade show along with all of the other winners and finalists. They will be showcasing the Fuse binding and unveiling some great new innovations for the 2011 season.
Spark R&D has always been dedicated to pushing innovation in the sport of splitboarding. Being internationally recognized for this award is just one more way that splitboarding gets put in the lime light. Again, thank you for all of your support and votes, and your dedication to the sport!