It nearly took a map and compass to navigate the bustling grid of overflowing rows and aisles to find the spot where our crate was awaiting setup. Upping our floor space to twice what we had last year gave us the opportunity to design a new booth from the ground up. Our work was cut
The craziness that is Trade Shows has come and gone.  The weeks leading up the shows are a time of great stress and anxiety as we have a thousand things to do to get ready:  build prototype gear, create and print a catalog, design and build trade show booths… the list goes on and on. 

Think Between the Lines

Michaela Precourt last year raised enough money to buy a fleet of splitboards for her College. She then used them for the backcountry snowboarding program she created for a company in Alaska called Wild Alpine.  For the past two years, Michaela has been building curriculum, guiding, marketing, and basically doing whatever she could to get